Three Clear Ways to Upgrade
Start with a systems check, commit to a focused upgrade plan, or invest in ongoing coaching for long-term performance.
Not sure which fits? Take the 60-second quiz or book a free consult and I'll point you in the right direction.
Body Systems Check
A comprehensive assessment of your alignment, movement patterns, and structural imbalances. We identify what's working, what's not, and create a clear roadmap for improvement.
90 minutes • $250
Private Movement Coaching
Intelligent training that builds strength, mobility, and movement quality from the ground up. Foundation first, then build. Personalized to your body and goals.
30-120 minutes • From $100
Structural Integration
Hands-on bodywork that reorganizes your connective tissue (fascia) for better alignment, easier movement, and lasting change. Systematic, progressive, transformative.
60-120 minutes • From $180
Why This Works
Systems Thinking
Your shoulder issue might actually start at your hip. We find the real source.
Structure + Movement
Hands-on work changes your tissue. Movement coaching teaches your body to keep it.
Progressive Protocol
Session 1 sets up session 2. Each session builds on the last. Nothing is random.
Lasting Change
This isn't maintenance. It's a structural upgrade you do once.
Santa Cruz Personal Training & Movement Coaching
Based in Santa Cruz, I work with clients throughout the area who want intelligent, personalized training. Whether you're in downtown Santa Cruz, Westside, Capitola, or Aptos, we can work together at my private studio or at select outdoor locations.
Looking for a personal trainer in Santa Cruz who understands the unique needs of active people? From surfers and trail runners to desk workers and active seniors, I help Santa Cruz residents move better, feel better, and build strength that lasts.
"Most problems aren't where they hurt."
How It Works
Three Phases. One Clear Path.
Not a one-size program. A logical sequence that addresses your structure, your patterns, and your goals.
Body Systems Check
We start by understanding your whole structure. 90 minutes of postural analysis, movement screening, and a close look at what's actually creating your pain or limitation, not just where you feel it.
You leave with a clear picture of what's going on and a specific plan forward. No guessing.
About the Systems Check →Structural Integration + Movement
Hands-on fascial work releases the restrictions pulling your body out of balance. Each session also includes movement instruction so your nervous system learns to use its new organization, so the change actually holds.
This is systematic work, not symptom chasing. We address the pattern, not just where it hurts.
How it works →Take It Into Your Life and Sport
Structural change only sticks when it transfers into how you actually move. Movement education applies the work to your sport, your training, your job, your life: surfing, running, lifting, or just sitting at a desk without pain.
The goal isn't a perfect session. It's a body that performs better in everything you do.
About movement education →Is This Right for You?
Who This Work Is For
The people who get the most out of this work are honest about wanting real change, not just another temporary patch.
✓ This is a great fit if you...
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Active adults (surfers, cyclists, runners) who want to stay in the game without breaking down
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Adults in their 40s, 50s, and 60s serious about staying strong and mobile long-term
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Athletes who want to move more efficiently and prevent the injuries that cut seasons short
- 🔁
People who've tried PT, massage, and chiro but keep ending up back at square one
- 💻
Desk workers whose posture and movement have gradually shifted from years of sitting
- 🧠
Anyone dealing with recurring patterns that shift around or return no matter what they try
✗ Probably not the right fit if you...
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Looking for a one-off session and done
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Uncomfortable with intensity. This work is thorough, not brutal, but not spa-gentle either.
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Wanting a quick fix without committing to the process
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In acute injury requiring medical clearance first
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Hoping for passive "done to you" results without any participation
Not sure? Book a free 15-minute consultation. We'll figure out together whether this is the right next step for you.
Not sure where to start?
Find the right program in 5 questions
Answer a few questions about your situation and goals. We'll match you to the option that actually fits. No upselling, no pressure.
Find My Program →Real Results
What Changes When the Work Is Done Right
From clients in their own words, and from common journeys through the process.
"I asked my physical therapist to recommend a personal trainer, and she suggested Rock. From day one, I felt safe, respected, and appropriately challenged. He has a sharp eye for alignment and movement. His background in structural integration helped me understand why my body does what it does, not just how to muscle through an exercise."
Ellen M.
"Rock is an encyclopedia of anatomy knowledge with deep intuition on how to help people move through their physical challenges. I trust him to guide me into new skills and have never once worried about bad form or injury. The level of strength and comfort in my body that I've developed has exceeded all of my expectations."
Tahlia D.
"Rock's manual therapy skills found and addressed tension that I wasn't even aware was affecting my structure, and he offered me expert movement insight that has allowed me to continue the work we started during our session in my daily practice."
Abraham C.
Bodywork Therapist
"I've worked with Rock off and on for the past 8-10 years or so and I love having him as my personal trainer. He listens to my goals and comes up with workouts that work towards my goals. I always feel great after a workout with Rock."
Templeton d'R.
Return Client
"I'm a physical therapist. I absolutely recommend his work. The amount of training he has is leagues beyond what people think a personal trainer/massage therapist has. I truly respect his skills and experience."
Lauren Robertori, DPT
Physical Therapist
From the Blog
Recent Writing
Education, insight, and the thinking behind the work.
Gluteal Amnesia: The Epidemic Nobody Talks About
Your glutes are the most powerful muscles in your body, and they've probably forgotten how to work. Here's why that matters more than you think.
Read The Anatomy Trains SeriesThe Lateral Line: Why Your IT Band Isn't Really the Problem
The Lateral Line runs from foot to ear, controlling side-to-side stability. Learn why IT band syndrome, hip hiking, and lateral pelvic tilt trace to this line.
Read feldenkraisWho Was Moshe Feldenkrais?
The remarkable life of Moshe Feldenkrais, from physicist and judo black belt to creator of one of the most influential somatic methods in history.
Read
About Rock
I've always been watching bodies. The way someone walks into a room, favors a shoulder, braces before they sit down. Structural integration gave me a language for patterns I'd been noticing my whole life, and a systematic way to change them.
Twelve years and hundreds of clients later, I work at the intersection of structural integration and movement education, because neither alone is enough.
How to Get Started
Start with a free consultation, dive straight into the 12-Series, or explore all options.
The 12-Series
Complete Anatomy Trains protocol. 12 sessions that systematically reorganize your entire structure. This is the work that changes everything.
$3,000
Payment plans available
Currently accepting new 12-Series clients for spring. Book a consult to discuss timing.
Learn More About the 12-SeriesNot ready for the full series? Start here:
Free Consultation
15 minutes. Figure out what you need and whether we're a good fit before spending a dollar.
No cost
Book a ConsultBody Systems Check & Singles
Start with a 90-minute assessment, or book single sessions. Your assessment applies as credit toward the 12-Series.
From $180
See All PricingBefore You Book
Common Questions
The things most people wonder about before reaching out.
What does it cost? +
The free consultation is 15 minutes at no charge. That's always the first step. From there, sessions start at $180 for a single structural integration session. The Hip Series (4 sessions, focused hip work) is $720. The full 12-Series is a flat $3,000, with sessions that typically run 1.5 to 2 hours since it's priced by the series, not the clock. Movement coaching sessions run from $100 depending on length.
How often should I come in? +
For the 12-Series, weekly sessions work best. Your body needs time between sessions to integrate the structural changes. Spacing too far apart slows the process. Most people complete the series over 3 to 4 months. For movement coaching, 1-2x per week depending on your goals and schedule. For maintenance after a series, every 6-12 weeks is common. We'll build a schedule that makes sense for your situation.
What happens in the first session? +
We start with about 20 minutes of intake, talking through your goals, history, and what you actually want from the work. Then we get moving. Depending on your goals, I'll walk you through a mobility routine first, then into a simple functional workout. The challenge builds each round as I see how you respond. We always start simple. The movement is the assessment, and the assessment is the workout. You leave with a clear picture of where your body is right now and a concrete plan for what we'll work on together.
Is this covered by insurance? +
No. Structural integration isn't covered by most insurance plans, and I don't bill insurance. Payment is due at or before each session. Some clients use HSA/FSA accounts; check with your provider to confirm eligibility.
Do I need to be in pain to benefit? +
No. Plenty of clients come in moving reasonably well and leave moving noticeably better: more efficient, less restricted, better balanced. Pain is one reason to do this work, but performance, longevity, and prevention are equally valid reasons. If you're active and care about staying that way, this work is for you.
How is this different from massage or physical therapy? +
Massage works with muscles for relaxation and temporary relief. Physical therapy is evidence-based rehabilitation, typically for acute injuries or post-surgical recovery. Both are valuable and have their place. Structural integration works with your fascial system, the connective tissue web that holds your whole structure together. It's systematic, progressive, and creates lasting change because we're reorganizing your structure, not just releasing tension.
What's the difference between what you do and Rolfing? +
Rolfing is one school of structural integration, developed by Ida Rolf. I practice Anatomy Trains Structural Integration (ATSI), developed by Tom Myers. Both share the same roots in systematic fascial work to reorganize the body, but ATSI uses a more contemporary understanding of anatomy and the fascial web. The principles are similar; the maps and techniques have evolved.
Still have questions? The fastest way to get them answered is a free 15-minute call.
Book Free ConsultationNot sure where to start?
Find the right program in 5 questions
Answer a few questions about your situation and goals. We'll match you to the option that actually fits. No upselling, no pressure.
Find My Program →